Is Your Newsletter A Direct Mail Marketing Tool?

If so, we may be a good fit.

Why? Because The Newsletter Company specializes in publishing colorful newsletters for Fortune 2000 companies to use as part of their direct mail marketing to customers, prospects and occasionally, employees. And while this type of newsletter represents only a fraction of the newsletters published, this is where we've chosen to focus our resources. Big companies love us because our background in advertising and marketing enables us to easily understand branding, graphic standards and corporate marketing objectives and utilize them all to create an effective newsletter that becomes a seamless part of the overall corporate marketing package.

(If all of this sounds WAY MORE than you're ready for, you may want to join one of our existing newsletter programs)

Our Services

When it comes to newsletters, we do it all... from the original design and editorial development, to the creation of content, graphics, layout, printing and even fulfillment. How can we help your newsletter?

Newsletter Creation and Development

• Analysis of your existing newsletter program, if applicable
• Researching your customer base to find out what they would like to receive
• Initial concept and newsletter design
• Editorial outline development
• Research/focus group feedback of proposed newsletter

Turnkey Production of Your Newsletter

• Article research, copy writing, editing, proofreading
• Photography, graphic design and layout
• Online proofing and editing
• Printing
• Mailing list management/purchasing
• Mail processing, delivery to the Post Office/shipping/distribution

A Special Niche — Versionized Newsletters for One-on-One Marketing!

Using database technology and state-of-the-art digital printing we can design and publish newsletters with a custom message targeted to each customer.

• Create special offers for each customer based on previous buying patterns
• Remind customers of their individual scheduled maintenance needs
• Create unique messages of interest just for that customer
• Test different prospecting offers and messages, and track results

Dealer/Franchise/Multiple Location Programs

We are experts at developing large-circulation newsletters for companies that distribute a product or service through agents, dealers or franchisees. The Newsletter Company acts as an intermediary between the corporation and its distributors, creating a corporate-branded newsletter that we customize for each dealer or location.

It's a triple win for our corporate client, the dealer/franchisee/agent, and the customer because the newsletter provides:

• Our corporate client with increased quality control over local direct mail and maintains the corporate branding message
• Dealers/franchisees/agents an opportunity to send a colorful, professionally produced newsletter at an affordable cost
• Customers and prospects with consistent communication and special offers (when applicable)